Privacy policy URL App Review checklist

Make the policy publicly reachable

Open the URL from a clean browser, mobile device, App Store metadata preview, in-app privacy screen, and restricted network if relevant. It should not require login, accept cookies before reading, or depend on a staging domain.

Check TLS, redirects, bot protection, geoblocking, and language fallback. A policy that works for staff can still fail for reviewers or users.

Align policy with app behavior

• Data types collected by the app, SDKs, server, analytics, payments, support, and crash reporting.
• Purposes such as app functionality, analytics, personalization, advertising, fraud, support, and legal compliance.
• User rights, account deletion, data export, retention, and contact methods.
• Tracking, third-party sharing, and linked data statements that match App Store privacy details.
• Special categories such as kids, health, finance, location, contacts, photos, or UGC.

Update policy before shipping data changes

A new SDK, endpoint, event, purchase flow, account field, or support vendor can make the policy stale even when the app UI barely changes. Treat policy review as part of release QA.

AppReviewReady interpretation: the best privacy policy is specific enough to match product behavior but operational enough that teams can keep it current.

Check countries and locales

1. Review policy language for every major storefront locale.
2. Make contact details consistent with support URL and DSA trader information where relevant.
3. Check country-specific rights or regulated data claims.
4. Verify in-app privacy links point to the same current policy.
5. Retest the URL after domain, CMS, cookie, or security changes.

Privacy policy URL record

Keep the record next to the App Store privacy-label inventory. If one changes without the other, review risk rises.

After launch, watch privacy-related support tickets and completion events for account deletion or opt-out flows. User confusion is often the first sign that the policy and product have diverged.

For apps using third-party SDKs, keep a vendor-change log tied to the policy. A silent analytics, attribution, crash, or support SDK replacement can change data collection before anyone edits the public page.

If the app supports children, health data, precise location, contacts, photos, or financial information, add a second review owner. These data categories are too sensitive for a release manager to approve from memory.

When a policy is hosted in a CMS, lock the published URL before submission. Draft pages, broken locale routing, or cookie-wall experiments can make a valid policy disappear during review.

Policy URL record:
URL: [link]
Public access tested: [yes/no]
Data inventory version: [date]
Privacy labels aligned: [yes/no]
Account deletion covered: [yes/no]
Locale coverage: [languages]
Owner: [team]