Marketing URL App Review checklist

Confirm the page works for reviewers

Open the URL on mobile, desktop, private browsing, restricted network, and countries you support. It should not show staging banners, broken SSL, blocked bot pages, or cookie walls that hide the product.

If the page has pricing, screenshots, claims, or demos, those elements should match the submitted app and current storefront state.

Align landing-page claims

• Feature promises, regulated claims, testimonials, ratings, partner logos, and pricing.
• Screenshots, videos, and demos that show real app behavior.
• Support, privacy, terms, account deletion, and contact routes.
• Country, language, and platform availability.
• Tracking scripts, cookies, and analytics disclosed consistently with policy.

Use the URL for conversion evidence

A strong marketing page answers objections that do not fit in App Store metadata: who it is for, proof of value, sample output, pricing context, and support trust. It should not make a different offer than the App Store page.

AppReviewReady interpretation: marketing URLs can be profitable SEO assets when they are claim-accurate and internally linked from high-intent guides.

Review after every marketing change

1. Check landing page copy before App Review submission.
2. Retest after pricing, feature, category, localization, or privacy changes.
3. Verify analytics tags do not collect sensitive query strings or account data.
4. Keep campaign pages from claiming unreleased features.
5. Archive the page version used for submission.

Marketing URL record

The record gives product and growth teams a shared standard for campaign pages.

After launch, compare guide traffic, landing page visits, Quick Check starts, and paid-report purchases. Use that evidence to decide whether the page needs stronger proof, not just more keywords.

If the marketing URL uses testimonials, customer logos, benchmark numbers, or AI-generated examples, keep source evidence with the page record. Those claims can influence both conversion and App Review trust.

Campaign parameters should not leak private app IDs, bundle IDs, account emails, or reviewer tokens. Tracking can be useful without turning URLs into sensitive data stores.

When a campaign ends, either update the page or remove the URL from metadata. A stale launch offer or expired discount can make the App Store listing look abandoned or misleading.

If the page embeds lead forms, confirm the same privacy and support promises as the app. Marketing capture should not surprise users coming from the store.

For paid acquisition, keep ad copy, marketing URL, and App Store metadata in one claim review. A mismatch across those three surfaces wastes traffic and increases review risk.

Marketing URL record:
URL: [link]
Claims matched: [yes/no]
Pricing matched: [yes/no]
Tracking disclosed: [yes/no]
Locale support: [list]
Support/privacy links: [verified]
Archive date: [date]