Pass App Review Guideline 1.2 for user-generated content
A Terms of Service checkbox does not moderate a community. Apple expects controls users can exercise and an operating process that produces timely action after a report.
Apps with user-generated content need a way to filter objectionable material, report offensive content with timely responses, block abusive users, and reach published contact information. Random or anonymous chat and services used primarily for pornographic content, threats, bullying, or objectification face additional rejection or removal risk.
Implement all four controls as real user journeys
- Filtering: prevent or reduce objectionable material from being posted or displayed, with controls appropriate to the media and audience.
- Reporting: let a user report the specific content or account from its context and select a useful reason.
- Blocking: stop an abusive user from reaching or interacting with the person who blocked them in the relevant surfaces.
- Contact: publish a support or safety contact that users can find without guessing.
The controls are cumulative. A report button does not replace blocking, and an email address does not replace in-context reporting.
Connect the report button to a timely-response system
Apple's wording includes timely responses to concerns. That turns moderation into an operational commitment. Route reports into a queue with content snapshots, reporter context, reason, severity, and timestamps. Define who reviews urgent threats, child-safety concerns, illegal content, impersonation, and ordinary policy violations.
Track first-response and resolution time, actions taken, repeat offenders, and appeals. Preserve only the evidence needed for enforcement and legal obligations. A button that silently stores an unmonitored row cannot demonstrate a timely response.
Test safety controls against adversarial cases
- Post text, images, profiles, and links that should trigger each filter class in a non-production test environment.
- Report content from the item, conversation, profile, and any other surface where it appears.
- Block an account, then test messages, comments, discovery, notifications, mentions, and existing threads from both sides.
- Verify moderators receive enough immutable context even if the author edits or deletes the original item.
- Confirm the public contact route works and the safety team can meet the response promise stated to users.
Reconsider product mechanics that make abuse the default
Apple identifies random or anonymous chat, pornographic use, objectification, physical threats, and bullying as experiences that do not belong on the App Store and may be removed without notice. A moderation plan cannot rescue a product whose primary mechanic predictably produces the prohibited experience.
If the app uses anonymous identity, rapid stranger matching, disappearing evidence, or public ranking of people, change the mechanic—not only the policy text. Add identity friction, consent boundaries, age protections, rate limits, durable reporting context, and narrower discovery where they reduce the underlying risk.
Show App Review where safety becomes observable
Use a test account with sample content that exposes the menus without requiring the reviewer to contact a real user. Review Notes should explain the controls; the controls themselves must remain present and functional in the submitted build.
UGC safety controls: Filtering: [what is filtered and when]. Report: Open [content] → [menu] → Report; expected confirmation: [result]. Block: Open [profile/menu] → Block; affected surfaces: [list]. Moderation response: [queue and response ownership]. Published contact: [in-app path and public URL]. A seeded test conversation is available in the review account.
Primary references checked for this guide
Policy statements above are grounded in the linked Apple documentation. Operational recommendations are AppReviewReady's interpretation and should be tested against your app and the current guideline text.
Check safety and submission readiness
Use the local checklist before the reviewer becomes the first person to test your controls.
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